National Geographic Encounter: Ocean Odyssey

A Deeper Dive

As National Geographic made its first foray into immersive entertainment experiences, Serino Coyne was tasked with enticing consumers to go where they'd never gone before—on a first-of-its-kind, virtual reality adventure in the heart of Times Square. To do this, we needed to leverage the iconic brand to promise a premium experience that showcases National Geographic in a new and unexpected way, while both educating and entertaining.

The property needed a name that would resonate with audiences. We needed to capture the excitement that was to come while positioning it as upscale and innovative. Furthermore, this experience is an iterative one and it was important to create an overarching title that could translate through future installations. And so, NATIONAL GEOGRAPHIC ENCOUNTER: OCEAN ODYSSEY rose to the surface.

Through several rounds of creative development, we worked closely with the client to land on art that would bring audiences out of their seats and thousands of feet below the ocean surface, emphasizing the unparalleled immersiveness of the experience.

The enveloping creative paired with strategic placement allowed for our advertising as a whole to become a part of the experience.

RESULTS:

  • More than 100K people have experienced NATIONAL GEOGRAPHIC ENCOUNTER: OCEAN ODYSSEY in less than three months.
  • Since opening, the experience has sold out to excited crowds time and time again.