Materials from Our Meeting

Here is a downloadable version of our pitch deck.

Introduction

Broadway is no stranger to driving stories of family drama, tortured romance, and unspeakable betrayal.  At Serino Coyne, we’ve championed many of those shows ourselves. We love those shows!

But trust us when we say that Broadway has never seen anything like the layered, outlandish, big-hearted passion of “Destiny of Desire.”

Telenovelas are pop culture touchstones and continue to glue audiences around the globe, 2 billion strong, to their televisions. That’s why this funny, powerful, and singular twist on the telenovela will have the same emotional impact on theatergoers when it splashes down to emotionally overshare in New York.

We can’t wait to see you tomorrow to transform our love and excitement for this rare and special piece into a campaign that gleefully exploits its ample assets.

At the heart of “Destiny of Desire” is family.  It is our desire that being part of the show’s own Broadway family becomes our destiny.

Who You Met

Hailey Barton

Digital Media Director

Tom Callahan

VP, Creative Strategy

Lephate Cunningham III

Social Media Manager

Christina D’Angelo

Sr. Designer

Michael Hartman

Managing Director

Vanessa Javier

VP, DEI / Group Director

Jennifer Matte

Account Supervisor

Diana Salameh

VP, Brand Integration

Who We Are

Serino Coyne was founded on a belief that Broadway is the greatest art form and industry in the world. So why wouldn’t we want to do this for a living?! More than 40 years later our guiding light is our belief in the transformative power of a shared, live experience — now more than ever, given the loneliness of a global pandemic.

We vigorously pursue the idea that when a compelling brand meets captivating art, it’s a magnetic match. That’s the formula we’ve used to innovate the way live entertainment on Broadway and beyond announces itself proudly on the cultural radar. That’s how we approach our work for clients from Broadway to Major League Baseball, and everything in between.

We treat every client like family, no matter the scale of your production or budget. We are your guides, your partners, your champions.

Our Work

We’ll take you through the agency’s capabilities, innovation, insights and strategy, and demonstrate our work in action through the ideas we’ve developed for you.

First, let’s look at the behind-the-scenes magic of our media team’s positioning, strategy and clout. This is the foundation that allows us to extend your dollars, reach the perfect audiences, innovate on new platforms, and sell tickets. Second, we’ll look at ticketing and revenue management, which we pioneered in the industry.

What We’re Proud Of

We believe in spending your dollars as if they are our own. With more than 40 years in the New York City marketplace, we buy more NY DMA media than any other live entertainment agency.

• We Have the Best Rates and Relationships in the Business. The $85 million that we place in media each year has resulted in unparalleled relationships and preferred rates of anywhere between 15% and 60% off the rate card. On average, our clients receive 50% of their media spend in incremental discounts and bonus media.
• We’re Media Neutral. We’re focused on the media mix that is best for you, not the agency. Our fully-integrated, in-house team includes specialists across all media — digital, video, audio, outdoor, tourist and print — and we leverage synergies across media with tactics such as addressable TV, streaming/OTT and cross-platform deals.
• We Have Access and Leverage. Through the power of Omnicom, we have top-notch negotiation clout as well as first-look access to betas and are the only agency that enjoys first-to-market opportunities with companies like Google, Facebook and Hulu. We also have exclusive outdoor placement in some of the best locations in the city.
• Our Campaigns are Nimble. We’re constantly analyzing data and are able to pivot campaigns at the drop of a hat. We are the only agency to provide fully accessible digital dashboards to you. We offer you full transparency.

What We’re Proud Of

Our in-house revenue management team works with clients on all aspects of ticketing to manage both the strategic approach at the macro level and the tactical execution at the individual performance level.

• We Pioneered this Space. We saw a gap in the industry and created our ticketing and insights team in 2014 to fill that hole. Our team was the first to introduce analytics tools and we continue to set the standard across the entire industry.
• We’re On the Pulse. Our inventory analysts are making 65+ seat-level price changes per day for each of our clients. Dynamic pricing is ever evolving, and we’re always optimizing to ensure that we’re selling tickets to the right consumer at the right price.
• Our Clients See Results. A focus on experimentation, analytics and data-driven decision making has measurably maximized yield for a diverse client base – and we can prove it.
• We’re Integrated. What we learn about consumers from the ticketing space has a big impact on what we say to them and how we spend your media dollars to reach them.

Diversity, Equity & Inclusion

At Serino Coyne, we value a more inclusive and welcoming workplace. We have always strived — but not always succeeded — to put that passion into action.

The greatest asset of Serino Coyne is our staff, and our colleagues deserve, and thrive in, a more inclusive and equitable culture. We are working diligently to achieve our DE&I goals to make that happen. As we strive toward that better future, our work takes on a deeper authenticity, is more trustworthy and becomes more meaningful for our clients and partners.

Central to our core belief of actions rather than words, each member of our staff is dedicated to one of three committees, responsible for: Recruitment and Retention, Internal Environment, and Community Outreach. Each committee has goals and metrics by which we can measure our work and progress in each area. We believe this is a structure that will help to foster long-term and lasting change. We are becoming the change we want to see.