The 2015-2016 Broadway season was a unique one—it marked the 70th anniversary of the Tony Awards® and shows like Hamilton catapulted the industry back into the pop culture zeitgeist. Leveraging the revitalized attention, we wanted to celebrate a rich heritage as well as a season of unparalleled creativity and innovation that would pave the way for Broadway's tomorrow. As a somewhat niche industry, our goal was to make sure that history would have its eyes on the stage.
The fully integrated digital experience included everything from a digital platform to celebrate the stories of the year, to an online news aggregate, an original video series, and a strategic six-month social media extravaganza, all the way through to our six-hour fully produced red carpet and behind the scenes live show (in partnership with Nordstrom and BroadwayHD).
RESULTS:
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