Making once-in-a-lifetime happen every day.

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Nice to meet you!

We’re Serino Coyne, the world’s first advertising and marketing agency for live entertainment, cultural institutions, and attractions. We’re a full-service, non-stop innovation shop.

We’ve got the arts down to a science, and we’ve never been afraid to experiment — which is a big reason our clients are some of the most iconic brands in the world. Consider us architects, both of global entertainment brands and elaborate office pranks.

The Company We Keep

Alvin Ailey

Alvin Ailey

Arena Stage

Arena Stage

BMI

BMI

Gatsby

Gatsby

Manhattan Theatre Club

Manhattan Theatre Club

MoMA

MoMA

New York Philharmonic

New York Philharmonic

The Outsiders

The Outsiders

Purpose

Purpose

Wicked

Wicked

See ’Em All

Why We’re Different

We don’t follow trends. We start them. We pride ourselves in going places no agency has gone before, and in completely redefining what’s possible.

ArrowThe FIRST Broadway advertisement on television
ArrowThe FIRST Broadway ad on Netflix
ArrowThe FIRST Broadway digital marquee
ArrowThe FIRST Broadway 3D billboard
ArrowThe FIRST audio ads in the New York City subway
ArrowThe FIRST (and only) larger-than-life snow globes in Times Square
ArrowThe FIRST (and hopefully only) tractor driven through midtown Manhattan

The Team

There’s no people like our people.

Meet Us