Our Story


We didn’t just change the game.

We invented it.

Since 1977, Serino Coyne has been innovating the way live-entertainment brands are marketed. Our award-winning, data-driven and results-oriented campaigns are as engaging as the experiences we represent.

Our Capabilities

A one-stop innovation shop.

Brand Development & Strategy

UX/UI Design

Social Platform Management

Fan Engagement & Influencer Marketing

Content Creation & Distribution

Media Planning & Buying

Ticketing Insights & Dynamic Pricing

B2B & Group Sales Marketing

Research & Consumer Behavior

Creative Development & Production

Broadcast Video & Animation

Experiential Marketing

Partnership Marketing & Sponsorship

Mobile & Emerging Platforms

Event Planning & Production

Our Work

If it doesn’t make you think twice, it’s not worth doing once.

Our Clients

The company we keep.

54 Below
Actors Fund
Ain't Too Proud
The Boys in the Band
Choir Boy
Dear Evan Hansen
Head Over Heels
Jersey Boys
John Gore Organization
Lincoln Center
The Lion King
Manhattan Theatre Club
The Nap
National Geographic: Encounter
One World Observatory
The Phantom of the Opera
Sight and Sound
SpongeBob SquarePants
The Sting
The Tony Awards
Torch Song
Van Cleef and Arpels
Our Team

You don’t just hire an agency, you hire its people.