Our Story


We didn’t just change the game.

We invented it.

Since 1977, Serino Coyne has been innovating the way live-entertainment brands are marketed. Our award-winning, data-driven and results-oriented campaigns are as engaging as the experiences we represent.

Our Capabilities

A one-stop innovation shop.

Brand Development & Strategy

UX/UI Design

Social Platform Management

Fan Engagement & Influencer Marketing

Content Creation & Distribution

Media Planning & Buying

Ticketing Insights & Dynamic Pricing

B2B & Group Sales Marketing

Research & Consumer Behavior

Creative Development & Production

Broadcast Video & Animation

Experiential Marketing

Partnership Marketing & Sponsorship

Mobile & Emerging Platforms

Event Planning & Production

Our Work

If it doesn’t make you think twice, it’s not worth doing once.

Our Clients

The company we keep.

54 Below
Actors Fund
Ain't Too Proud
Broadway Inspirational Voices
Dear Evan Hansen
Disney on Broadway
Escape to Margaritaville
Harry Connick Jr.
The Height of the Storm
How I Learned To Drive
In Residence
Jersey Boys
John Gore Organization
The King's Speech
Les Miserables Tour
Lincoln Center
The Lion King
Manhattan Theatre Club
My Name Is Lucy Barton
New York Philharmonic
One World Observatory
The Outsiders
The Perplexed
Romy and Michele
Sight and Sound
A Sign of the Times
Sky View Observatory
Slava's Snowshow
Some Like It Hot
The Tony Awards
What the Constitution Means to Me
Our Team

You don’t just hire an agency, you hire its people.