It all starts with a great story
Our Story


We didn’t just change the game.

We invented it.

Since 1977, Serino Coyne has been innovating the way live-entertainment brands are marketed. Our award-winning, data-driven and results-oriented campaigns are as engaging as the experiences we represent.

Our Capabilities

A one-stop innovation shop.

Brand Development & Strategy

UX/UI Design

Social Platform Management

Fan Engagement & Influencer Marketing

Content Creation & Distribution

Media Planning & Buying

Ticketing Insights & Dynamic Pricing

B2B & Group Sales Marketing

Research & Consumer Behavior

Creative Development & Production

Broadcast Video & Animation

Experiential Marketing

Partnership Marketing & Sponsorship

Mobile & Emerging Platforms

Event Planning & Production

Our Work

If it doesn’t make you think twice, it’s not worth doing once.

Our Clients

The company we keep.

54 Below
Actors Fund
Ain't Too Proud
Ars Nova
Broadway Inspirational Voices
Chamber Music Society
The Collaboration
Cost of Living
Dear Evan Hansen
Disney on Broadway
Entertainment One
Into the Woods
Jazz at Lincoln Center
Jersey Boys
John Gore Organization
Kimberly Akimbo
The Kite Runner
Lincoln Center
The Lion King
Manhattan Theatre Club
Billy Crystal in Mr. Saturday Night
New York Philharmonic
One World Observatory
The Outsiders
The Performing Arts Project
Rags Parkland Sings The Songs of The Future
Romy and Michele
A Sherlock Carol
Sight and Sound
A Sign of the Times
Sky View Observatory
Some Like It Hot
The Tony Awards
Topdog Underdog
What the Constitution Means to Me
When Playwrights Kill
Yale School of Drama
Our Team

You don’t just hire an agency, you hire its people.